Hanzky and I have many dreams. We’ve been talking about these dreams since she asked me to write for Fashionese Daily, back in 2007, and I said yes. We talked about them during our YM conversations when she was still in the US, we talked about them in the emails we exchanged (and there were probably thousands of them to date), we talked about them in the car while driving to a meeting, talked about them on BlackBerry messengers and so on and so forth. It feels unreal to have those dreams slowly becoming a reality one by one, though we certainly worked hard for it to happen.

One of our dreams is to create an event about women and the digital world, where women like us could gather in one place, not just for the sake of meeting each other, but where we can learn from one another, look for possibilities to collaborate (much like what our members have been doing in our forum) and gain new knowledge or insight from experts or seasoned industry practitioners. Having run an online business for 5 years, we feel like we ought to share the wealth of possibilities that the online world can provide for us, women. Be it for our career, business, education or even for personal development. And as a company who has been working closely with many brands and ad agencies, we also feel like we are in a unique position to give some valuable insights to them, on what women want, how they behave online and how to best communicate to them. So yes, there will be many topics for many different people that we want to present; brands, ad agency, marketers, entrepreneurs, college students and of course, women like you and me. That’s why we imagined this to be a much bigger event than the ones we have done in the past. More speakers, more activities, more attendees.

As it happens, our friend, Yansen Kamto, the CEO of Kibar Kreasi, who’s responsible for creating digital industry’s most prominent events such as idbyte and Google DevFest, also had a similar idea. We got together one day to discuss this and the next thing we know, it is on!

So ladies, we present you Women Wired Weekend, the gateway to connect and collaborate. This is the place where you can be inspired, empowered and celebrate the important role you hold as a woman.

Yansen, Hanzky and me with Chandra from FX during the press conference last week

To make it easier for you to read, I will explain more about this event in a Q&A format:

What is WOMEN WIRED WEEKEND?
Women Wired Weekend is an event about Indonesian women’s place in the digital era, not only as consumers, but also as powerful stakeholders in the industry. The aim is to inspire women on how they can enrich their lives with a smart use of the internet, as well as giving brands/marketers a better insight on women’s behavior on the internet and how to reach them more effectively. The conference will bring in experts from different fields that represent different aspects on modern women’s lives: family & education, career, finance, technology and fashion to give talks on various female-related topics.

When is the event going to be conducted?
This event will be held on February 25-26, 2012 in fX Lifestyle X’nter, Jakarta

What are the activities that will be held?
For two days, there will be conference, Market Plaza Day bazaar, and gathering. The conference will be divided into two days, from 10 am to 5 pm each day, and the bazaar will be conducted full-day for two days also.

Who are the speakers in this event?
In order to inspire women, as well as giving insight on women’s behavior on the internet, we have chosen these speakers:

Day One
• Erika Oktora, Team Leader, Google AdWords South East Asia
• Aileen Apolo, Program Manager, Outreach, Google South East Asia
• Yeoh Siew Hoon, Founder, Web In Travel
• Rinrin Marinka, Celebrity Chef

If you own or are working for brands focusing on female audience, this is the conference for you.

Day Two
• Ligwina Hananto, Financial Planner, CEO, QM Financial
• Najelaa Shihab, Co-Founder, Cikal
• Betti Alisjahbana, Founder & CEO Quantum Business International

If you are eager to learn more about the challenges and opportunity for family, education, finance and career in the digital era, you want to sit in this conference!

Who organized this event?
This is a collaboration event between Female Daily Network, Kibar Kreasi, and fX Lifestyle X’nter. Female Daily Network is the biggest female online community in Indonesia, while Kibar Kreasi is a digital industry consultant. Together they are collaborating with fX Lifestyle X’nter to create an event that will inspire female, especially from the technology and digital point of view.

How many people are expected to come to this event?
For the conference, there will be 300 people per day. While for the bazaar, we are expecting around 5,000 people from female communities per day.

How much is the ticket and how do I get my ticket for the conferences?

For Day 1, we are partnering with The Marketeers. Please contact the following to get your ticket:

Merry Christina

Phone: 021 5790 2338 ext. 418

Mobile: 0878 2152 2890

Email: merry.christina@markplusinc.com

or

Hepmy Chrisy Novery

Phone: 021 5790 2338 ext. 420

Mobile: 0818 10 9197

Email: hepmy.novery@markplusinc.com

Ticket price:
- Early bird (until 3 Februari 2012): Rp. 1.500.000
- Normal rate: Rp. 1.800.000
- Group rate (3pax): Rp. 4.500.000

Day 2 conference is presented by XL Axiata.

Registration for this conference and the detail will be announced very soon.

You said Market Plaza Day will also be held during this event? I’m a seller and I want to participate!

Yes, our fabulous Market Plaza Day will once again be held during the weekend of Women Wired Weekend. Here, you can find unique, well-curated, items from clothes, accessories, bags, shoes, skincare, makeup and kids’ products. If you are a seller and would like to open a booth, please submit your registration to www.womenwiredweekend.com/market-plaza

Anything else?

Yes! Did you know that the editors of Mommies Daily (including Hanzky and I) have been writing a pregnancy book for the past one year? Now the book is ready to be launched! We are planning to have a small and intimate talkshow inside the Women Wired Weekend venue on Saturday, 25th of Feb in conjunction with this book launch. More details coming soon but if you are pregnant or are planning to, you wouldn’t want to miss this event!

Wow so many stuff happening in just one weekend!

Yes and there will be more. We’ll keep revealing exciting detail on this event. Please visit our website www.womenwiredweekend.com often because we will keep updating the info there.

We hope you’re as excited about this event as we are! Got any more questions? Drop them in the comment box below. We’d love to hear from you!