It’s been a long time since Hanzky asked me to write an article about working as a Digital Account Strategist. Yet, I haven’t done it until now. From doing numerous projects throughout the year, attending clients’ event every weekend to do live coverage, building and being responsible for clients’ images in social media, to daily activities as an administrator of two social media accounts; who ever thought that a profession called “Digital Account Strategist” was an easy peasy and workless job? :D
After a few years of being a Digital Account Strategist at Female Daily Network, I have learned that working in digital industry isn’t as easy as some people thought. With its high paced industry, numerous new technologies, latest applications, and issues, working in digital industry is surely a lifelong learning process. If you are interested in becoming a Digital Account Strategist, here’s a quick look at what you need to prepare.
Style, Tone, and Mood
As well as a writer, every digital strategist or administrator has his or her own tone, style, and other features of language to achieve the results they want.
In the earlier days, our creative team usually has set an imaginary character that will represent client’s brand in social media. By educating yourself about how that character differ (Male/female? Teenager/young adult/adult? Art lover/fashionable/beauty expert/soccer fanatic? etc), you’ll be able to deliver educated contents better, more suitable, and shareable for the intended audience. Not to mention that it will help you on building client’s brand stronger.
If your intended audience is female, teenagers, and young adults, make sure to include personal pronouns – kamu, -mu, kalian, kita, etc – casually just like a regular daily conversation with your friends. If your intended audience is male, or more general, you may limit those personal pronouns and give more numbers or facts about the topic.
In terms of language, personally, I don’t like to mix English and Indonesian in one sentence unless I can’t find a better substitute word in Indonesia. If you want to write in English, write it properly. Vice versa.
At last, do not include unnecessary abbreviations on your contents. If it’s in Twitter, try to substitute the long words with shorter ones to avoid that.
Web Browsers and Twitter Clients
I believe you have heard or witnessed some social media ‘dramas’ that caused by the administrator who accidentally tweeting personal stuff from his or her brand’s account? *knocks on wood*
To minimize this risk, you may want to use more than 2 different web browsers and Twitter clients. Yes, one for your personal life and the rest are for your brand’s accounts. Another tip, don’t forget to sign out every time you finish using it.
Quantity Vs Quality
As a KPI, numbers are very important in social media management. Hence, there are some popular agents who buy and sell numerous followers to social media managers.
In Female Daily, we believe that producing high quality contents is one of our strengths. Therefore, we prefer to deliver sharable, informative, and educative contents to collect thousands of followers instead of buying those unknown accounts just for the sake of reaching the KPI. Do you agree? ;)
By utilizing the new features on Facebook Fan Page, you may deliver more attractive contents than before. From celebrity pictures, decorating ideas, to simple daily tips; let’s turn your brand’s fan page into an engaging and entertaining media! At the end of every post, don’t forget to mention the source of images to avoid copyright issue.
Simple and To-The-Point Tweets
As much as possible, do not use Twitlonger or TMI to extend your message on Twitter. Try to leave at least 10 out of 140 characters as an extra so followers can easily Re-Tweet your message completely.
That’s it from me for now. Will write more about my experience in the upcoming article.